New project identifies parenting messages that resonate

The 2016 report Perceptions of parenting by the FrameWorks Institute mapped the gaps between expert and public understandings of effective parenting.

The Parenting Research Centre, in partnership with NSW Government Department of Family and Community Services, Victorian Government Department of Education and Training and The Benevolent Society, has commissioned FrameWorks to expand on this work to examine which parenting messages resonate best.

Framing messages for different audiences

The new research project will identify how to frame issues about parenting and parenting support in a way that resonates with both policymakers and the general public.

It will investigate how to address public thinking about parenting and child development. And it will look more specifically at how to build public understanding of effective parenting and support. It will also suggest practical guidelines on how to effect changes at a policy level that can better support parents in Australia.

Dr Nat Kendall-Taylor, FrameWorks CEO, recently gave a TedX talk on the processes used to investigate how people make decisions, and how understanding culture and behavioural science can be used to communicate complex issues and shape policy.

Learn more

• Watch the Frameworks TedX talk
• Download the Perceptions of parenting report